Cynthia Bunting is a contributor in Business News Daily. She with her team asked few owners of small-business worldwide and they wanna tell us about what kind of ideas and trends that will happening in 2012. This is last year article so we can look forward and compare which trends happened and which predictions is wrong in 2012.
There are technologies, business, and digital marketing especially social media that mention in the article. In technology there are Ilya Bukshteyn from Microsoft’s Tellme tells that gesture-recognition technology will happening in 2012. Nowadays, people not only needs the voice technology but also technology that more interesting like ‘touch’ technology. People crave for something different. For example Microsoft produce Xbox Kinect, where the user’s body functions as the onscreen controller to play games. It proved with iPhone and Samsung Galaxy which has touch-pad was happening in Indonesia last year.
Dan Croft from Mission Critical Wireless also told us that there will be a rise in the building of customized enterprise application stores. Smartphones and tablets have little value without applications and the increased use of these devices creates demand for more applications that IT groups need to manage. It proved with many enterprise produce application for smartphone now. Cloud-based documents and information resources by Jason Nazar from DocStoc are implemented by Apple. They have iCloud to make his consumers easier to save they data in ‘cloud’ with unlimited memory.
When technology meets business, there are Mark Grondin from Shopatron.com, he tells us about nowadays these are new universal shopping environment for consumers. Websites also being more accessible on televisions and the ability for users. Many stores provide online shopping. Customers easier to buy product that they want. They can buy online, in-store, shop online while in the store, or buy it online and pick it up at the store. The technology makes customers easier.
In business side, for company, Cullina from IDT 911 tells us that data is crucial thing both in small or large business. There are many cybercrime so cyberinsurance is very important. Now, the business software also needed by employee in the company. It was meant to optimize back office, make accounting easier and keep up with tax rules. The software also can creating value for business, connect your customers,and also suppliers in a network.
In the other business side, increased franchising is happened in 2012. Dan Martin from IFX predict the franchise industry, which has been going strong, will see a big uptick in franchises with very low overhead costs and low start-up costs. In the other side, Den Biederman from Biederman Redevelopment Ventures tells us that public or private partnerships will become trend. Government has spent its funds so badly, at all levels, the private entities provide those services better and price them more wisely.
In digital marketing, especially social media there are Anne Berkowitch from SelectMinds tells about social media for hiring. Many people said they are using social networks to help them recruit candidates for team. Some division in small or large company used that way. Ken Gaebler from Walker Sands Communication also tells us about Proximity-based social networks will allow you to identify like-minded individuals who are near you. Our smart gadgets will thus evolve to become a way to meet new people, taking networking, and other human-to-human interactions.
The focus of marketers in 2012, as involves social media, is going to be reputation reviews for business services and software will become the driver for accelerating adoption, especially for the business buyer. The fact is that business owners are using more online services to grow website traffic, members and sales. A lot more of these growth services will be purchased online via the B-2-B group-buying sites when the reputation of the site and its suppliers shine through. That is Van Jepson from GroupPrice prediction.
So, many things happened in 2012. There are some trends and predictions that happened but predictions are only predictions. Sometimes its right, sometimes its wrong. But overall, the trends and predictions are very interesting. Basically, as a human we should always update and innovate product and adapt it with globalization. Hope that kind of article can inspired many people to always create and innovate new product. Make people think more creative and breakthrough.